Introducing the 24K Challenge

ZOE’s global footprint is expanding faster than ever before. This year, we’re starting a record number of new empowerment groups and we’ll be launching Zoe Empowers Tanzania, bringing our total number of countries impacted by Zoe Empowers to seven. But to reach and empower even more orphans and vulnerable children, our social network needs to keep pace.

One Zoe Empowers partner offered to donate $1 for every Facebook Page Like or Instagram Follower up to $24,000 – enough to empower 100 orphans for three years! We’re calling this effort the 24k Challenge. This is an enormous goal, but with your help there’s no doubt we can accomplish it.  

If you’re curious about the importance of increasing our reach on social media, a simple answer is this: an increasing number of donors are looking for ways to give online. Last year, with a small digital audience, our online donations grew 27% over 2017. Growing our digital following will allow ZOE’s mission to spread further, faster.

Here’s what you can do to help with the 24k Challenge:


Go to https://www.facebook.com/ZOEempowers/

Below the main cover image, double check that you already “Like” the Zoe Empowers page and then use the dropdown to choose “See First”. 

Next, invite your friends to “Like” our page.

Invite friends

Then, Head over to INSTAGRAM

Go to https://www.instagram.com/zoeempowers/

Hit the blue “Follow” button

That’s it – You did it!!

Now, hit “Share” on this post to directly share this opportunity on your personal Facebook page.

Over the next few months, we’ll be promoting the 24k Challenge on Facebook and Instagram and asking our audience to help in the effort to reach this milestone. By sharing those posts on your page and asking your friends and family to also “Like” and “Follow” Zoe Empowers, you’ll adding to the effort to unlock $24,000! 

Thank you for your support!


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